madhava natural sweeteners

I joined Madhava Natural Sweeteners as their first in-house designer after they underwent a major brand renovation. For over five years I helped extend the brand within packaging, point-of-sale materials, sales presentations and a website overhaul. I've written copy, attended national sales expos, illustrated fruits, flowers and more. My favorite aspect of the brand identity is that every element has been hand-touched in some way, showing the care that the company puts into its products.